Subcultures have the potential to fragment society. Online networks provide platforms and environments for individuals to create and consume media in subcultures. These diverse subcultures such as politics, culture, personal and geography can link individuals within specific genres or themes that may not be traditionally viable. For example, an individual in a remote or rural town may not have an interest in a genre popular within that specific geographical society. Instead that individual can now be linked to a global network of markets who share common interests.
However, a more challenging situation arises by argueing that while these subcultures have fragmented themselves within society, these subcultures infact converge in one cultural space within the internet and mobile technology.
It is interesting to note that perhaps in a traditional sense, subcultures had stronger divides within society. Although the dawn of mobile technology and the internet connecting more individuals to global markets simultaneously and anonymously, this allows individuals to be part of several fragements if they choose.
However, a more challenging situation arises by argueing that while these subcultures have fragmented themselves within society, these subcultures infact converge in one cultural space within the internet and mobile technology.
It is interesting to note that perhaps in a traditional sense, subcultures had stronger divides within society. Although the dawn of mobile technology and the internet connecting more individuals to global markets simultaneously and anonymously, this allows individuals to be part of several fragements if they choose.
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